SEG Products - Sales Team Effectiveness Series

Sales Team Effectiveness

We can help your sales team leaders and members improve team performance throughout your sales organization. While it is clear team synergy requires common goals and an atmosphere of mutual trust, you may be finding these difficult to maintain given the rapid pace of change and heightened performance expectations placed on your sales organization. Team leaders, whether they be senior sales executives, first level sales managers, or sales staffers, must learn to form and create successful teams. To achieve the results expected of them, team leaders must keep team members aligned with the objectives of senior management, stepping up to conflicts within teams resolving them quickly, and keeping team members focused on their common goals and shared responsibilities. Further, leaders in cross-functional teams must learn to lead and influence others without positional authority. Because sales team problems are often complex and unique to a given sales organization, we work with clients to craft customized solutions to their sales team performance issues.

We have developed a comprehensive teams curriculum including diagnostic tools that will help stimulate sales team performance. Our sales team programs integrate team practices around a common set of principles, values, and terminology using through a powerful new Teams Model. Our diagnostic feedback instruments provide insight into team member perceptions of current team practices and help identify both the strengths and improvement opportunities of your sales teams.

Sterling Institute programs deliver increased collaboration and team effectiveness and improved business results. Our unique approach to team performance enables us to achieve measurable performance improvement. We look forward to working with you to:

	Diagnose team performance needs and establish benchmarks;
	Customize solutions;
	Build core competencies of your team leaders and members;
	Ensure the relevance of team training to your industry and your sales organization;
	Use participant-centered program designs and a proven diagnostic methodology to enable team leaders and members to see the need to change;
	Make sure that skills are applied back on the job;
	Measure change in team performance; and
	Follow up and reinforce improved team performance systematically.

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