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About Sterling Institute's Sales Effectiveness Group

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Breakthrough Negotiating

Why should you consider this program?

Because when you sit down with key clients to negotiate major sales, you may not be asking for all you deserve, and you may not be getting all that you are asking for despite the quality of your products and/or services.
This two-day program shows your sales professionals how to negotiate from the same side of the table as their customers, resulting in optimum results, for both sides, and a strong relationship for future sales.

After assessing their own negotiating style, participants practice a five-phase, non-adversarial negotiating process that establishes and maintains an atmosphere of trust. They learn how to deal effectively with sophisticated buyers, pre-establish criteria, justify their best-case proposals so that they can ask for the top dollar without losing credibility, make constructive concessions, and address underlying needs and interests in a collaborative style that avoids fixed positions or demands.

As a result, they are able to:

Maximize revenue and profit.

Have smoother but mutually satisfying negotiations. 

Get full value for a commodity product. 

Avoid price-only negotiations.  

Use value-added services to their best advantage. 

Negotiate effectively with difficult people.

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