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About Sterling Institute's Sales Effectiveness Group

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The Sales Executive Program

Why should you consider this program?

Because the cost of replacing your sales executives and other members of the sales management team is simply too great. This program will develop their ability to manage the performance of their direct reports and stimulate performance throughout the sales organization. No other program
will help leverage your human capital as effectively.
This 3-day program is designed for senior sales managers, general managers and the senior sales executives who manage them. Geared for your sales organization's operating team, this program will assist them to achieve better operating and strategic results. The program recognizes that significant improvements in organizational effectiveness require the combined efforts of your senior management team. Program participants receive survey feedback that provides insight into the impact of their management practices on the performance and development of their direct reports. They also receive organizational data from the Performance Management Questionnaire that enables them to compare the results of their work units against internal benchmarks for the sales organization as a whole. This enables sales executives to initiate efforts to make improvements in the effectiveness of all the managers who report up to them in their part of the organization. The program provides specific development in the performance management process. Participants are given the tools they need in order to make lasting improvements in both their own practices and the performance of their management teams.

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