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About Sterling Institute's Sales Effectiveness Group

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Market Forces Continue To Transform The Sales Landscape

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Our Goal is to Build Training Partnerships

Learn More About Sterling Institute's Sales Effectiveness Group

Business Opportunities for Sales Training & Development Entrepreneurs

Management Makes The Difference

Why should you consider this program?

Because your sales managers are the vital resource in developing the talents of your professional sales representatives. Without the basic tools of managing sales performance your sales managers will not achieve the results expected of them.
In this three-day seminar, sales managers assess their own management abilities and learn practical skills for maximizing the performance of the salespeople who report to them. They learn how to:

Apply a strategy and style suited to the motivational needs of different individuals.

Create a high-performance work environment.

Conduct formal and informal reviews in a way that encourages sales professionals to accept responsibility for their own development.

Deal with difficult individuals and with critical performance issues such as failure to carry out an assignment.

Each participant receives confidential feedback via our Performance Management Questionnaire, conducted prior to the workshop, which provides a detailed picture of individual strengths and opportunities for improvement in the areas of performance management systems, influencing performance, creating a high performance climate, managing motivation, improving performance, and sustaining performance improvement. Each section of the survey corresponds to a module of the workshop, which not only helps managers evaluate their own practices but provides baseline data for a review assessment that can be conducted nine to twelve months later.

Throughout the program, participants develop individual action plans for motivating performance improvement on the part of their people and increasing the productivity of their work unit and their organization.

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