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About Sterling Institute's Sales Effectiveness Group

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Leading The Sales Team

Why should you consider this program?

Because management alone won't improve sales performance. The leadership skills of your entire management team must be nurtured so that they can inspire exceptional performance throughout the sales organization.
This three-day program improves your managers' abilities to help others work through change and develop a deep sense of commitment to key sales objectives. Participants learn how to approach new sales strategies and initiatives in a way that:

Encourages people to take responsible risks and adopt new ways to achieve outstanding results.

Creates a shared sense of purpose.

Establishes relationships built on trust and respect.

Empowers salespeople to become proactive in implementing sales strategies with key accounts.

Assures the alignment of goals up and down the
organization to make the most effective use of organizational resources.

All participants receive objective feedback on their leadership practices from a confidential Leadership Practices Survey conducted with their direct reports prior to the seminar. The survey results identify key success factors for leading your sales organization and allow individuals to assess their own strengths and opportunities for improvement. Based on this feedback, participants prepare a series of personal action plans, with specific outcomes and timelines.

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