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About Sterling Institute's Sales Effectiveness Group

We Can Develop Customized Solutions

Market Forces Continue To Transform The Sales Landscape

Learn About Our Training Programs

Learn About Our Diagnostic Instruments

Our Goal is to Build Training Partnerships

Learn More About Sterling Institute's Sales Effectiveness Group

Business Opportunities for Sales Training & Development Entrepreneurs

Interviewing & Selecting

Why should you consider this program?

Because your sales people are critical to your corporate identity in the marketplace -- they create that identity with every customer contact. Every time you select less than the best possible sales candidate, you jeopardize the reputation you've worked so hard to create.
Hiring the wrong salesperson can have a severe financial impact. Yet, because hiring is only an occasional activity task for most managers, few approach it in a systematic way, and the result is candidates who fail on the job or consistently under-perform. This two' day program takes your managers beyond their own biases and subjective reactions, providing them with a structured process that will:

Minimize poor hiring decisions.

Get behind the facade that sales candidates are expert at presenting.

Allow emotional chemistry to be a key factor, but still make the hiring decision a rational process supported
by emotion rather than an emotional decision that is rationalized.

Help candidates be up and productive more quickly.

Participants learn how to prepare an ideal candidate profile, how to ask tough questions without fear of making legal errors, what to listen for in an interview, and how to quantify candidates' responses. Your managers will also learn how to paint an accurate picture of the job and have the interview reflect the way they manage, thus helping to ensure that candidates will stay on the job once hired.

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