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About Sterling Institute's Sales Effectiveness Group

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Market Forces Continue To Transform The Sales Landscape

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Developing The Front-Line Manager

Why should you consider this program?

Because the performance of your front-line managers starts with the expectations, motivation, guidance, discipline, and the support of your mid-level managers. Your front-line sales managers are an important leverage point in achieving your annual sales objectives, but without mid-level managers who can develop their talents and increase their effectiveness they may not be able to achieve what is expected of them.
This three-day program is designed specifically for and limited to mid-level managers who oversee sales, customer service, and other front-line managers. Participants use confidential survey feedback from the managers who report to them to:

Assess the impact of their own management practices on their employees' performance and career satisfaction.

Dramatically improve their capacity to develop the
managerial talents of their direct reports through
effective coaching and counseling.

Help front-line managers work together as a team.

Become role models for others in the organization.

The program uses video case studies of a regional manager managing first-level sales managers to look at the implications of a manager's development style and learn how and when to delegate authority, how to balance the need to get results with the need to develop individual competencies, and how to help new managers make the transition from individual contributors to managers.

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