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Diagnostic Instruments How effective are your sales executives and managers, sales people and sales team members? What specific practices are vital to the achievement of your sales and other business objectives? Sterling Institute will work with you and your sales people and sales management team to determine what practices are critically needed in your sales organization, using structured interviews, focus groups, and a series of diagnostic instruments, which provide objective feedback on the performance and development needs of your sales representatives and sales managers. By documenting the need for improved practices and identifying the gaps between your high and low performers, these surveys will help generate senior management support for subsequent training and/or consulting interventions.
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