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About Sterling Institute's Sales Effectiveness Group

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Sales Management Training Needs Assessment (SMTNA)

Do your sales managers have the capabilities they need to leverage the talents of the sales people who report to them or do you have unwanted turnover and low performing sales people, because they don’t receive the guidance and support they need from their sales managers?

The Sales Management Training Needs Assessments can quickly provide you with what your sales managers consider their priority development needs as well as enabling you to compare their self-assessment with the perceptions of their immediate supervisors. The SMTNA will enable you to document the training needs of your sales managers and compare and contrast their self-assessment with the recommendations of the mid-level sales managers who are responsible for their performance and for their development. An analysis of the survey results will assist you in developing a training curriculum for your sales management team. This cost-effective-needs assessment will ensure that your training plans reflect the perceived training needs of your training audience.

 

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