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About Sterling Institute's Sales Effectiveness Group

We Can Develop Customized Solutions

Market Forces Continue To Transform The Sales Landscape

Learn About Our Training Programs

Learn About Our Diagnostic Instruments

Our Goal is to Build Training Partnerships

Learn More About Sterling Institute's Sales Effectiveness Group

Business Opportunities for Sales Training & Development Entrepreneurs

Customized To Your Requirements

We recognize that each of our clients operates in a business environment that poses unique challenges and often requires specialized training and development solutions. We are fully prepared to work with you to design solutions that address your unique requirements and are highly relevant to your sales environment.

Should you decide that it is important to develop customized solutions to your sales training and sales management development needs in order to fit your unique culture and address your current business challenges, we are prepared to work with you from the ground up to develop a program that is company-specific.

We believe that we can improve the impact of sales training by shaping the program content specifically to the needs of your sales team and the sales arena in which you operate-with case studies, exercises, and role plays that faithfully replicate the complex realities your people face daily. We can customize material to your industry, organization, and-based on surveys conducted prior to our workshops-to the customers you deal with and the business issues you face daily.

In fact, in each of our programs, a large part of the material that individuals work with is drawn from specific issues they are currently facing on the job. For example, salespeople design strategies for their own key accounts and prepare for upcoming negotiations; sales managers develop performance plans for the sales representatives who report to them and review resumes they've received for sales positions.

This heavy emphasis on applying new tools and concepts to work at hand helps participants practice their new skills in a safe environment, generating confidence and building a strong bridge between the classroom and their workplace.

These tools and principles enable our consultants to put together programs which:

Develop higher order strategic selling skills so that your salespeople can understand each customer's critical success factors and target your products and services to meet those business needs.

Give your salespeople the key skills they need to serve as credible sales consultants.

Provide critical tools to make your sales management team more effective in its leadership and management responsibilities, including the use of team strategies and the recruitment and selection of effective salespeople.

Should you decide that you would like any of our off-the-shelf programs tailored in certain ways to better address your specific needs, we are prepared to make the modifications required to ensure its relevance to your target audience. Further, as you launch your program, we can facilitate your implementation by providing:

full-service seminar delivery by our experienced instructors;

certification of your in-house sales trainers; and

pricing options that enable you to purchase individual participant workbooks or a master license which authorizes you to reproduce our materials internally.
 

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