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What We Do

Over Thirty Years of Innovation

How We Can Help

Focused On Our Customers

Where We Fit in the Training & Development Marketplace

Core Competencies

Our Approach to Training and Development

Our Library of Training Programs

Corporate Headquarters

Distributors Wanted

Applied Training and Development

Custom Designed to Ensure Relevance

A fourth feature of our approach to management development is custom-designing of program content to the unique business problems and management issues facing managers in client organizations. It is essential to link the development of management skills to the achievement of organizational objectives. It is for this reason that we work closely with our clients to identify the specific performance objectives they want their managers to achieve, and then to study the particular management skills required to achieve them. In preparing programs, we identify the management development needs of the target population as they relate to improving organizational performance. We study the actions taken by managers who have been successful in improving organizational performance. We analyze the techniques and methods used by high performers and compare them with those of low performers. We then identify the key management competencies required to improve both individual and organizational performance.

All too often, training programs do not result in improved performance because they do not help the participants meet the performance objectives for which they are held accountable. When the development of managerial skills is not presented with the context of achieving organizational objectives, participants have great difficulty in applying their new knowledge and skills to their own operations.

To ensure that participants see the content of our programs as relevant to their needs, Sterling Institute works with its clients to develop or tailor training materials to reflect the client organization's unique requirements and operating environment. We assess the needs of top management and develop programs that help participants at every level to carry out the objectives of senior management. Because we design programs from the top down and reflect the unique needs of managers at each level of the organization, participants are prepared to apply what they learn.

Clients are better prepared to evaluate results of training, when their program objectives support the achievement of senior management objectives and the content of their programs provides insight into the key success factors influencing the achievement of their organization's objectives. By focusing on the unique business problems and management issues facing their managers, client organizations help ensure that participants regard the training materials as relevant to their needs. And by linking the development of management and professional skills to the achievement of organizational objectives, the programs assist participants to meet the performance objectives for which they are accountable. A top-down program design that addresses senior management goals helps ensure that individual development efforts are supported at the top. This support by senior management is critical to its later involvement in program follow-up and evaluation.

Introduction

How
Managers

Develop

Sterling
Institute's
Approach
to Applied
Management
Development

Feature 1:
A Self-Directed
Development
Process

Feature 2:
An Applied
Development
Program

Feature 3:
An
Integrated
Training
Experience

Feature 4:
Custom Designed
to Ensure
Relevance

Feature 5:
An Ongoing
Development
and Evaluation
Effort

 

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